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Nortel Needs a New Name?

Started by Mark Evans · 9 months ago

Maclean’s columnist Steve Maich thinks Nortel needs a new name to “make a dramatic break from the past”. The problem, he said, is Nortel’s current name is associated with an accounting scandal rather than innovation. I’m not sure a name change is the right given it is so hard to re-establish a world-class brand but [...] ... Continue reading »

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